Odds comparison

Football coverage is respectable, although the selection of markets and player-specific options can be narrower than at dedicated football bookmakers. Being able to earn cashback for placing bets is rare at other UK bookmakers, which typically reward users with free bets (less value as the stake isn’t included in winning bets). The LadBucks loyalty scheme lets you earn tokens as you wager, which you can convert to free bets or cash.

PUB Sports stands out on trust, with a 3.6/5 Trustpilot score from 1,000+ reviews, ahead of several bigger household names, and reviewers consistently mention efficient, polite support. The free bet must be used within 24 hours of being credited. The welcome offer pays a £10 free bet after a £10 qualifying bet at minimum odds of 2.0, available as a single, multiple or bet builder. What it’s missing is a broader promotions programme; outside the acca boost and welcome offer, there’s little else running regularly.

Free bet stake not returned in winnings. Bonus funds cannot be withdrawn; free sports bet stakes are not returned in winnings. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. A winning bet of 10 at odds of 2.10 pays out 21.00, while the same bet at 2.25 pays out 22.50.

10bet has been operating since 2003 under Blue Star Planet Limited, and it’s built its football reputation on regular, well-priced boosts rather than one headline feature. Everyone who enters also picks up 20 Coral Coins to redeem in the Coral Coin Store. New customers can wager £5 to get £30 in free bets (minimum odds 1/2).

That said, we broke down which football betting site is best in which category. But if you love racking up loyalty perks and rewards as you bet, a platform like Ladbrokes might be the right bookie for you. For example, if you are a punter who spends most of your time live betting, then bet365 will be your top choice. Although we ranked and rated the best football betting sites, that’s based on our opinion and measurements. New customers need to opt in, deposit with a debit card or instant bank transfer, and place their qualifying bet within 7 days of registering. My withdrawals were quick, clearing in a couple of hours via PayPal.

Place a £10+ bet at evens or greater, then two more qualifying bets on different events worth at least 50% of your largest stake. A dedicated Featured Bet Builders tab inside most big matches serves up pre-made slips within your chosen odds range. It’s harder to make a definitive call on QuinnBet’s pricing this time around. Bally Bet’s 2 Up Early Payout settles your bet as a winner the moment your selected team goes 2 goals ahead, regardless of how the match finishes. The welcome offer is Bet £10, Get best non gamstop sports betting £30 in free bets, paid as 3 x £10 tokens once your qualifying bet at minimum odds of 1/2 (1.5) settles. Payment methods are limited to Visa, Mastercard, Apple Pay and instant bank transfer, with no e-wallets.

It covers major football competitions worldwide, including the EPL, La Liga, Champions League, Bundesliga, and Europa League. There are also live scores and stats for in-play betting, with full and partial Cash Out available. Regular acca boosts and a weekly 1-leg acca refund (a £10 free bet back if one selection lets you down) add steady value to consistent punters. Opt in once for the whole season, then submit your 6 score predictions each week for the chance to win a share of £250,000.

Paddy Power’s Super Sub keeps a player bet alive if your selection is substituted. Our full Paddy Power review covers the football product, odds, app and streaming in more detail. Paddy Power takes fourth place in our football betting rankings, combining strong Bet Builder coverage, football specials, custom bets and regular money-back promotions. Live streaming is the main limitation for football bettors, as talkSPORT BET’s coverage is concentrated largely on racing. Bet boosts appear on 3 to 7 markets per fixture across the Premier League, Champions League and EFL Cup, and cash out (full or partial) works on singles, accas and bet builders alike. Once a leg goes into a winning position in-play, you’ll see the option to freeze it under My Bets.

LuckyMate has no app on either store yet, and Trustpilot sits at 2.0/5 from 800+ reviews, behind most rivals on this list. The welcome offer pays a £10 free bet after a qualifying £10 bet on a 2+ selection acca or bet builder at minimum odds of 2.5, and the free bet must be used within 7 days. LuckyMate is one of the newest betting sites on the list, launched in 2025 under Anakatech Interactive Limited, but its football bet builder is already one of the deepest around.